Laurie Riggs will be responsible for marketing to the company’s lawn care, landscape and professional turf customers.
Syngenta has named Laurie Riggs lawn care market manager, responsible for marketing to the company’s lawn care, landscape and professional turf customers. She will focus on all areas of the professional turf management industry, including lawn care, landscape, sports turf and commercial properties.
Riggs most recently served as programs and communications manager for Syngenta’s Pest Management group. During her 12 years with the company, she held several positions within the Turf and Landscape business. She was instrumental in re-branding the company’s Lawn & Garden website, which provides content for professionals seeking to optimize their business operations.
Prior to working for Syngenta, Riggs worked with Kraft Foods and Sara Lee, and earned her master’s degree from the University of North Carolina Kenan Flagler School of Business.
“We are proud of our successful track record of leaders like Laurie Riggs and we’re excited to welcome her to this position,” said Shawn Potter, head of marketing, Syngenta Turf, Landscape & Consumer. “With her background and experience in programs, communications, market research and branding, she will help us meet the unique needs of our lawn and landscape industry customers and help ensure their profitable growth.”