Monday, May 04, 2015

Home News Syngenta names market manager for lawn care

Syngenta names market manager for lawn care

Supplier News

Laurie Riggs will be responsible for marketing to the company’s lawn care, landscape and professional turf customers.

| December 22, 2011

Syngenta has named Laurie Riggs lawn care market manager, responsible for marketing to the company’s lawn care, landscape and professional turf customers. She will focus on all areas of the professional turf management industry, including lawn care, landscape, sports turf and commercial properties.
 
Riggs most recently served as programs and communications manager for Syngenta’s Pest Management group. During her 12 years with the company, she held several positions within the Turf and Landscape business. She was instrumental in re-branding the company’s Lawn & Garden website, which provides content for professionals seeking to optimize their business operations.
 
Prior to working for Syngenta, Riggs worked with Kraft Foods and Sara Lee, and earned her master’s degree from the University of North Carolina Kenan Flagler School of Business.
 
“We are proud of our successful track record of leaders like Laurie Riggs and we’re excited to welcome her to this position,” said Shawn Potter, head of marketing, Syngenta Turf, Landscape & Consumer. “With her background and experience in programs, communications, market research and branding, she will help us meet the unique needs of our lawn and landscape industry customers and help ensure their profitable growth.”

 

Top news

Toro features new braking system

The SmartPark allows users to safely get off and on without restarting the engine.

New turf and ornamental brand announced

Koch Turf & Ornamental will be dedicated to the golf, lawn care, ornamental and turf markets.

Rain Bird highlights irrigation technology

"Project PRS" educates irrigation contractors about the water-saving benefits of pressure regulation.

GIE Media Inc. announces acquisition of Cannabis Business Times

The new title serves the state-legal cannabis industry, and joins the publications in GIE Media’s Horticulture Group.

Volunteers take care of "Witness Trees"

The trees at Oak Ridge Cemetery were present 150 years ago at President Lincoln's funeral.

x