Gene Marks lists the best small business reads of 2011.
Until I started writing this weekly column, I never realized how many things can affect my small business. And I never realized how many smart people there are writing about and interpreting these things to try to help people like me better understand them. Of all of the pieces I reviewed this year, here are the best.
BEST ARTICLE ABOUT MAKING MONEY 37Signal’s Jason Fried a piece that every business owner should read. A sampling: “People are happy to pay for things that work well. Never be afraid to put a price on something. If you pour your heart into something and make it great, sell it. For real money. Even if there are free options, even if the market is flooded with free. People will pay for things they love.”
BEST SMALL-BUSINESS VIDEO OF THE YEAR I’m a certified public accountant (although not a very good one and that’s not how I make my living). As you may have heard, we C.P.A.s are not generally considered the life of the party. But the New Jersey firm of WithumSmith&Brown put that myth to rest with this hilarious video. (Surprisingly, it was made before April 15.)
For the rest of the list, click here.