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Bobcat launches competitive comparison videos

Supplier News

The new clips show how Bobcat attachments measure up against the competition.

| July 13, 2012

WEST FARGO, N.D. – Bobcat Co.’s website – www.bobcat.com – has a new attachment section to showcase more than 70 front-end implements and attachments. In addition, five attachments have brand-new competitive comparison videos to help contractors compare Bobcat attachment performance, durability and overall manufacturing quality with that of other manufacturers’ attachments. These videos are similar to the popular Bobcat Advantage series produced for compact excavators and compact track loaders last year.

The first five attachments tested include augers, buckets, grapples, pallet forks and soil conditioners, and are denoted on the website with an “Advantage” logo on each attachment’s thumbnail photo. Bobcat will continue to produce competitive comparison videos for additional attachments.

“Typically, the attachment is the business end of a contractor’s operation. It’s the part that is engaging, moving and lifting the material,” said Chris Knipfer, marketing manager for Bobcat Co. “To be able to ask the right questions and understand what an attachment needs to do is very important, because if the attachment goes down, the operation goes down.”

Competitive comparison videos currently online include:
Augers: torque challenge, digging depth challenge, maintenance comparison, overview
Buckets: bucket back comparison, bucket bottom comparison, customization comparison
Pallet forks: strength challenge, overview
Industrial grapples: visibility comparison, closing force challenge, quality and design comparison
Soil conditioners: quality and design comparison, performance challenge, overview

All videos can be viewed at www.bobcat.com/attachments/all_attachments. The video segments can be viewed by anyone with access to the Web.
 

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