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The best policy

Design/Installation

Honesty is one way the team at Yard Tender is building up business.

Kristen Hampshire | November 27, 2013

What's been the most important marketing tool on Yard Tenders’ side. “We found out as long as we are honest and upfront and doing what we tell customers we are going to do, we get a huge response,” says co-owner Charlie Winkler.

In fact, bringing a positive reputation to the green industry is something Winkler figured Yard Tender could do that others in the area could not. That’s the match that got all of this going (or at least assured Winkler he could get those early jobs launch). “Developing a rapport with your client base is the biggest advertising vehicle,” he says.

“It’s not Google or anything else. It’s word of mouth.”

Grassroots marketing through social media has helped get the word out about Yard Tender. The business has an active Facebook page, and the firm has hired an SEO (search engine optimization) firm to manage some online promotions, such as St. Louis Cardinals ticket giveaways. Winkler personally posts on the Facebook page every day. Further, meeting with trusted contacts in the building and property management sectors has helped Yard Tender establish a presence.

Yard Tender is young, but seasoned. (Age is just a number, right?)

“We now have a direction and vision – we have established our niche here in St. Louis, and now we are focusing on how to make our services the best they can be.”
 

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