Saturday, May 23, 2015

Home News The best policy

The best policy

Design/Installation

Honesty is one way the team at Yard Tender is building up business.

Kristen Hampshire | November 27, 2013

What's been the most important marketing tool on Yard Tenders’ side. “We found out as long as we are honest and upfront and doing what we tell customers we are going to do, we get a huge response,” says co-owner Charlie Winkler.

In fact, bringing a positive reputation to the green industry is something Winkler figured Yard Tender could do that others in the area could not. That’s the match that got all of this going (or at least assured Winkler he could get those early jobs launch). “Developing a rapport with your client base is the biggest advertising vehicle,” he says.

“It’s not Google or anything else. It’s word of mouth.”

Grassroots marketing through social media has helped get the word out about Yard Tender. The business has an active Facebook page, and the firm has hired an SEO (search engine optimization) firm to manage some online promotions, such as St. Louis Cardinals ticket giveaways. Winkler personally posts on the Facebook page every day. Further, meeting with trusted contacts in the building and property management sectors has helped Yard Tender establish a presence.

Yard Tender is young, but seasoned. (Age is just a number, right?)

“We now have a direction and vision – we have established our niche here in St. Louis, and now we are focusing on how to make our services the best they can be.”
 

Top news

Private equity firm acquires Signature Landscape Services

A former ValleyCrest executive stakes his claim in the northwest and looks to build a West Coast company.

A conversation with the Top 100

Leaders from the Top 100 discuss the biggest challenges facing their companies and how they’re solving them. Turns out, their solutions work for landscapers of any size.

In hindsight

We asked some Top 100 company leaders about decisions they’d want to do over, and some choices they made that they wouldn’t change.

Let results do the marketing

The best way to market your company is to do high-quality work.

Ornamental invaders

Exotic pests are on the rise. Make sure you're handling them properly.

x