The program also announced the selection of North Carolina cities for a new EverGreen Zone.
Project EverGreen, the national consumer initiative designed to educate and inform consumers about the benefits of managed green spaces, elected its board of directors for 2010 at its semi-annual meeting December 10 and 11 in Raleigh, N.C.
The board includes:
Officers – Norman Goldenberg, of The TruGreen Companies, board president; Mike Sisti, consultant, board first vice president; Bill Klutho, Deere & Company, board second vice president; Tom Delaney, PLANET, secretary; Kirk Hunter, Turfgrass Producers International, treasurer; Chris Kujawa, Kujawa Enterprises, past president; and Den Gardner, Project EverGreen, executive director.
Executive Committee – (which also includes previously listed officers as well): Cynthia Amos, Irrigation Association; Dan Carrothers, DataCore Marketing; Neil Cleveland, Bayer Environmental Science; Margaret Bell, Syngenta Professional Products; Scott Frith, Lawn Doctor; Paul McDonough, the Davey Tree Expert Co.; Alan White, Project EverGreen Canada; Cindy Code, B Communications; and Deborah Kuo, HighGrove Partners.
Board Members – Jeff Bollig, Golf Course Superintendents Association of America (GCSAA); Sean Casey, Nufarm Turf & Ornamental; Emily Sword, MTD Products, Inc.; Deanna Griffith, Jacobsen; Phil Fogarty, Weed Man USA; Linda Frerichs, Arysta LifeScience NA; Bryan Gooch, Agrium Advanced Technologies; Randy Harris, The Toro Company; Rich Kalik, BASF; Michele Sullivan, National FFA; Mark Miller, PBI/Gordon; Patti Niewoehner, Phoenix Environmental Care; Allen James, RISE; Dale Siems, Consultant; Steve Trusty, Trusty & Associates; Mark Urbanowski, Dow AgroSciences; and John Marchionda, Husqvarna. Newly elected to the board: Estelle Grasset, The Fertilizer Institute; Russ Mitchell, Quali-Pro; and Bill Vogel, Spring Valley.
In other action:
• Selected the I-40 Corridor from Raleigh west to Winston-Salem, North Carolina, as the third EverGreen Zone, beginning in 2010. It will join Akron, Ohio, and Milwaukee, Wis. The EverGreen Zone concept was created in Akron in 2008 (and Milwaukee in 2009) to blanket a population area with positive messages about the importance of taking care of lawns, sports fields, community parks, golf courses, and other green spaces.
Project EverGreen has been doing consumer messaging for about six years. Its major projects include:
• GreenCare for Troops, the nationally-known and recognized program where free lawn and landscape care is done for military families where the major breadwinner is serving overseas. The program has been featured nationally on such programs as the NBC Nightly News and the Weekend Today Show.
• EverGreen Zone initiatives (mentioned previously), including the Art of Nature school competition where public schools create art to depict the importance of taking care of green spaces.
• National public relations and media relations efforts aimed to consumers with print, broadcast and social media regarding efficient and effective use of chemicals, fertilizers, motorized landscape and lawn equipment, water and more.
• Involvement with the Golf Course Builders Association of America’s Sticks for Kids program and other initiatives with groups such as the Golf Course Superintendents Association of America (GCSAA).
• Creation of Project EverGreen in Canada.