Thursday, August 28, 2014

Home News Jacobsen appoints new marketing manager

Jacobsen appoints new marketing manager

Business Management

Deanna Griffith will be responsible for the Americas and Asia Pacific.

| December 28, 2009

Deanna Griffith has joined Jacobsen, a Textron company, as marketing manager with responsibility for the Americas and Asia Pacific. She will report to Martin Levy, vice president sales and marketing.

Griffith has been recruited from Exact Software Americas, based in Boston, Mass., where she was the senior marketing manager for the Americas, promoting and marketing multiple brands and product lines for the business software solutions company. She joined Exact in 2001 and following several promotions relocated to the Boston area in 2008.

Her previous career positions included director of marketing at Forsythe Championship Racing, a competitor in the Champ Car World Series; manager of corporate sponsorship marketing at LCI International, a major telecommunications company; and manager of national sponsorship marketing at Qwest Communications.

In all of these positions, Griffith has delivered marketing and sales promotion campaigns that have achieved positive revenue growth and increased market awareness within multiple business sectors. She earned a bachelor's degree in journalism from Bowling Green State University, Ohio. She relocated to Charlotte, N.C., in October 2009.

“Deanna’s proven track record in campaign strategy and management will be vital as Jacobsen continues to introduce innovative products to the golf and municipality markets,” said Levy. “We’re delighted she’s joined the team to lead our marketing efforts.”           

 


 

Top news

Davey buys Lawn Logic

The company has made five acquisitions this year.

Akehurst Landscape names new president and CEO

The sudden death of Brian Akehurst, president of Akehurst Landscape Service, results in the election of a new leader.

Massey purchases Texas company

Green Pest Services joins Massey's portfolio.

Jacobsen launches hydraulic mower

The MH5 Tractor-Mounted Hydraulic Mower will be available in late August.

Tips from the top: Pat Covey

The President and COO of U.S. Operations for Davey Tree explains what it takes to make a company successful.

x