Friday, October 24, 2014

Home News Jacobsen appoints new marketing manager

Jacobsen appoints new marketing manager

Business Management

Deanna Griffith will be responsible for the Americas and Asia Pacific.

| December 28, 2009

Deanna Griffith has joined Jacobsen, a Textron company, as marketing manager with responsibility for the Americas and Asia Pacific. She will report to Martin Levy, vice president sales and marketing.

Griffith has been recruited from Exact Software Americas, based in Boston, Mass., where she was the senior marketing manager for the Americas, promoting and marketing multiple brands and product lines for the business software solutions company. She joined Exact in 2001 and following several promotions relocated to the Boston area in 2008.

Her previous career positions included director of marketing at Forsythe Championship Racing, a competitor in the Champ Car World Series; manager of corporate sponsorship marketing at LCI International, a major telecommunications company; and manager of national sponsorship marketing at Qwest Communications.

In all of these positions, Griffith has delivered marketing and sales promotion campaigns that have achieved positive revenue growth and increased market awareness within multiple business sectors. She earned a bachelor's degree in journalism from Bowling Green State University, Ohio. She relocated to Charlotte, N.C., in October 2009.

“Deanna’s proven track record in campaign strategy and management will be vital as Jacobsen continues to introduce innovative products to the golf and municipality markets,” said Levy. “We’re delighted she’s joined the team to lead our marketing efforts.”           

 


 

Top news

Scotts acquires structural pest control company

This is the first time Scotts has purchased a home pest control business.

Lawn & Landscape names 2014 Leadership Award winners

Four luminaries were honored for their dedication to the landscape industry.

Shake your eight ball

We look at seven of the top concerns and trends facing landscapers as they face 2015.

Everyone makes mistakes

Watch this Harvester video to see industry leaders admit some of their mistakes.

New landscape irrigation sprinkler standard

ICC and ASABE announced the first ANSI standard to establish uniform testing procedures.

x