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Online "stock market" connects wholesale buyers and growers

Association News

Growers update the website with their stock availability so buyers can easily find what they need.

| October 18, 2012

WESTERVILLE, Ohio -- Nursery and landscape wholesale buyers and growers are connecting more easily than ever with a new online tool provided by the Ohio Nursery & Landscape Association.

“We used to print a survey of stock availability,” said ONLA Associate Executive Director Jennifer Gray. “But by the time buyers received it, it was essentially out of date. Nursery Stock Select is so much more accurate and user-friendly.”

At nurserystockselect.com, drop-down menus make it easy for wholesale buyers to search by grower, plant or region to locate the plants and trees they need. “Growers update their own information, so they can keep it current,” Gray said. “Buyers can easily see what each grower has in stock, and reach out to them using the current contact information provided.”

Nursery Stock Select went live on October 1, and ONLA executives are already seeing steady
traffic on the site.

“This site is a great solution,” Gray said. “And the more it’s used by both buyers and growers, the stronger it will become over time.”

A demonstration of Nursery Stock Select’s features will be available at the 2013 CENTS Marketplace, Jan. 14 – 16, 2013 at the Greater Columbus Convention Center in Columbus, Ohio. “We’re excited to share Nursery Stock Select at the convention,” Gray said. “It’s greener than printing a book, it connects growers and buyers, and it promotes and supports our state’s economy. That makes it a win-win-win for all of us.”

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