From the Field: OFA – All-America Selections' branding efforts

July 12, 2010

Since 1933 All-America Selections has trialed and chosen plants that perform in the garden. Now the organization is trying to enhance branding efforts to ensure that retailers are well-equipped to market these outstanding varieties. Our team visited with AAS officials to talk about how the winning plants could be marketed to retailers and consumers.


Promoting your hot list

July 11, 2011

Aaron Allison of SBI Software shows off the company's new Hot List Picture Pro option to its software suite. Read More

Connecting to consumers

July 11, 2011

Gerry Giorgio, creative director at MasterTag, reveals the company's new direct-to-consumer website. Read More

Leadership Awards

July 12, 2011

Stan Cope of Bonnie Plant Farms was named Employee Development National Winner by GIE Media. Read More