From the Field: OFA – All-America Selections' branding efforts

July 12, 2010
From the Field: OFA

Since 1933 All-America Selections has trialed and chosen plants that perform in the garden. Now the organization is trying to enhance branding efforts to ensure that retailers are well-equipped to market these outstanding varieties. Our team visited with AAS officials to talk about how the winning plants could be marketed to retailers and consumers.