Bringing a new product to market

June 30, 2010

In the fourth installment of a four-part series, GCI's Pat Jones talks with leading turf experts and researchers about combating weeds and what it's like to bring a new product to market.

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Jim Campanella details the work it took to launch Lawn Dawg’s new perimeter pest service, and what challenges arose from preparing to provide the service in multiple states. Read More