What's next for the outdoor power equipment industry

February 11, 2009

In a wide ranging interview with industry veterans, Dan Ariens, president of Ariens Co., and Fred Whyte, president of STIHL, discuss the opportunities dealers have today over Big Box stores working as a resource to their customers despite seemingly overwhelming challenges. For instance, a recessionary time can be used introspectively to do the creative things a dealer should have done a long time ago.