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A success story

Irrigation

Sharing results can help convince a customer to work with you.

Lindsey Getz | August 6, 2013

Gachina Landscape Management based in Menlo Park, Calif., says that one of the most effective ways they’ve developed new business has been through sharing examples of their past success stories. Potential clients are often much more willing to invest in a retrofit when they see the savings another company has been able to have.

The company recently shared the success story of Seaside Highlands, a 500 home community with 19.5 landscaped acres in Seaside, Calif. The goal was to decrease the community’s water costs as the Marina Coast Water District began enacting double digit increases and water penalties in the region. Here’s a briefing of the story.

Overall goal: To reduce water costs of the Seaside Highlands community

Final result: The site saw an overall water reduction of landscape water in the last 3 years with a 1.6 percent drop in 2010, a 1.7 percent drop in 2011, and last year a 12.3 percent water reduction.

How it was achieved: A number of efforts working together helped achieve this goal. This included: Replacing 7,496 nozzles, cutting water to mature plant material, reducing the run time on turf and shrubs, removing turf, programming existing clocks to historic ET and a constant monitoring to check percentage and make adjustments as needed.

This is one of three stories that appeared in our Water Works newsletter. The other two are below:

The waiting game

Follow the rules

Top news

People are strange

Thoughts from the floor of the 2014 Irrigation Show.

Hydro-Rain and Philips Hadco win new product contest

More than four dozen new products vied for the top spot at the annual event.

New webinar series announced

IA offers a host of business and technical education opportunities for 2015.

Jim Huston releases new book

‘Job Descriptions for Green Industry Professionals’ is designed to help landscapers find better talent.

Clean your plate

Marty Grunder gives three tips on how to move tasks from your plate to someone else’s.

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