Friday, October 31, 2014

Home News A success story

A success story

Irrigation

Sharing results can help convince a customer to work with you.

Lindsey Getz | August 6, 2013

Gachina Landscape Management based in Menlo Park, Calif., says that one of the most effective ways they’ve developed new business has been through sharing examples of their past success stories. Potential clients are often much more willing to invest in a retrofit when they see the savings another company has been able to have.

The company recently shared the success story of Seaside Highlands, a 500 home community with 19.5 landscaped acres in Seaside, Calif. The goal was to decrease the community’s water costs as the Marina Coast Water District began enacting double digit increases and water penalties in the region. Here’s a briefing of the story.

Overall goal: To reduce water costs of the Seaside Highlands community

Final result: The site saw an overall water reduction of landscape water in the last 3 years with a 1.6 percent drop in 2010, a 1.7 percent drop in 2011, and last year a 12.3 percent water reduction.

How it was achieved: A number of efforts working together helped achieve this goal. This included: Replacing 7,496 nozzles, cutting water to mature plant material, reducing the run time on turf and shrubs, removing turf, programming existing clocks to historic ET and a constant monitoring to check percentage and make adjustments as needed.

This is one of three stories that appeared in our Water Works newsletter. The other two are below:

The waiting game

Follow the rules

Top news

Toro to acquire BOSS

The $227 million-deal is expected to close in early 2015.

Get to the root of broadleaf weeds

Use these best practices to destroy perennial problems.

More toys

New products continued to be unveiled on the final day of GIE+EXPO.

A different sales method

Use social media to connect with potential customers.

TruGreen LandCare appoints CEO

Michael Bogan will succeed Vidu Kulkarni, effective Nov. 3.

x