Sharing results can help convince a customer to work with you.
Gachina Landscape Management based in Menlo Park, Calif., says that one of the most effective ways they’ve developed new business has been through sharing examples of their past success stories. Potential clients are often much more willing to invest in a retrofit when they see the savings another company has been able to have.
The company recently shared the success story of Seaside Highlands, a 500 home community with 19.5 landscaped acres in Seaside, Calif. The goal was to decrease the community’s water costs as the Marina Coast Water District began enacting double digit increases and water penalties in the region. Here’s a briefing of the story.
Overall goal: To reduce water costs of the Seaside Highlands community
Final result: The site saw an overall water reduction of landscape water in the last 3 years with a 1.6 percent drop in 2010, a 1.7 percent drop in 2011, and last year a 12.3 percent water reduction.
How it was achieved: A number of efforts working together helped achieve this goal. This included: Replacing 7,496 nozzles, cutting water to mature plant material, reducing the run time on turf and shrubs, removing turf, programming existing clocks to historic ET and a constant monitoring to check percentage and make adjustments as needed.
This is one of three stories that appeared in our Water Works newsletter. The other two are below:
The waiting game
Follow the rules