Carla Poe is using technology to improve customer service.
Nowadays, there seems to be an app for everything, which inspired Carla Poe, CEO of Millenium Irrigation to create a scheduling app for her company. While it’s still pretty new, the app is already getting noticed by customers. It facilitates easy communication between the company and its clients.
Poe said that her husband Gregg, who was co-founder of the company and passed away from lung cancer in July 2011, was always saying “there’s an app for that!” That memory inspired her to create a custom app for the company. “It’s just a very simple thing for both new and existing customers to schedule with us,” Poe said. “We ask the customer how they prefer to be contacted – on the phone or via email. We try to accommodate everyone’s needs.”
Using a build-it-yourself program online, Poe said that it was an inexpensive endeavor to build her app. The app will serve as another way for customers to contact Millenium. Since everyone nowadays seems to have a smart phone, Poe said that for many it’s an easier way to get in touch. “People love using apps,” she said. “I thought it was a great opportunity for us to have one. It’s just another way to help us stand out from the crowd.”
|The app just launched on Android and is expected to be available for the iPhone and iPad within the next 45 days (at press time) but already the company has had more than a dozen scheduling inquiries via the app. “I’ve always thought of it as a tool to connect and communicate with clients, but it may also be a way to gain new ones,” Poe said. “If you’re on your phone and searching irrigation apps, ours just may pop up. That could potentially get us new business. It’s an opportunity to take advantage of the technology available.”