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By putting information about services online, Rainscapes has an advantage over competitors, and customers have an idea upfront what they’re getting into.

Lindsey Getz | August 16, 2012

In any industry nowadays it’s quite uncommon to be able to find out the price of a service without having to call the company. But Rainscapes in Maryville, Tenn., has decided to take an entirely different approach. They offer prices for their maintenance packages right on their website.

Customers who want a quick answer as to how much a service will cost them can find that information easily. While most companies want the customer to call for an estimate, Rainscapes founder and CEO Clint Allison says that allowing customers to find that information on their own has worked well for them.

“Everyone wants information instantly nowadays,” Allison says. “So we decided to provide it and we’ve gotten a pretty good response from doing so. I don’t think that we’re losing any business because of it. If I’m going to scare the customer away by showing them the price upfront than I’d rather scare them away right off the bat rather than wasting their time and ours. We don’t like surprises and we know our customers don’t either.”

The biggest drawback in making prices clear upfront is that the competition also has access to that information, Allison says. “We definitely considered the fact that our competitors would know our prices, but in the end we decided we don’t drive our competitors’ business, we worry about our own, and that’s exactly what we’re doing,” he says.

Giving the customer some key information upfront also saves time, Allison says. “When the customer calls, they’ve already gotten some of the information they need so we can really cut to the chase,” he says. “That’s good for us and I think customers appreciate it too.”

Allison says that he’s gotten a lot of positive feedback about the website. “I’m not sure if it’s because we have prices up or not, but we hear from a lot of customers that they like our website and that we present the information well,” he says.

“I find that customers really do take the time to go through the website and that gives us some advantages. They’re already educated and know what to look for, even when talking to our competitors. We think the website is so important that we’ll direct customers to it before we even do an estimate. If we get a call, we’ll tell them to take some time looking through the website and determining what they want before they call us back.”
 

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