AriensCo adds AS-Motor into family of brands

The acquisition of AS-Motor expands AriensCo’s international reach.


BRILLION, Wis. – Wisconsin-based manufacturer AriensCo has acquired Germany-based AS-Motor, effective May 3, 2021. The move complements AriensCo’s strategic international growth plans.

AS-Motor is a third-generation family-run enterprise and has been a manufacturer of professional mowing solutions for high grass and slopes since 1959. The company employs 140 people. Headquartered in Buhlertann, Southern Germany, AS-Motor products are sold through 300 dealers in Germany, over 100 dealers in France and distributors throughout the rest of Europe and the world.

“We’re happy to welcome AS-Motor into the AriensCo family of brands,” said Dan Ariens, chairman and CEO of AriensCo. “The values of AS-Motor align closely with the AriensCo core values to be honest, be fair, keep our commitments, respect the individual and encourage intellectual curiosity. This acquisition allows for the expansion of both company’s reach across Europe.”

AriensCo has locations in the United Kingdom and Scandinavia with a 112,000 square feet manufacturing and distribution facility, over 150 employees, over 750 dealers across the U.K., Norway, Denmark and Sweden.

Both AS-Motors and AriensCo are experiencing continued high demand and the broadened product portfolio complements both companies’ long-range goals. AriensCo and AS-Motor will leverage the combined European sales and marketing infrastructure to expand the reach of both brands.