Working organic services and products into your company isn't only a learning curve for you, but it’s also may be a new idea for customers. And since some people aren’t fans of change, you need to become educated and show confidence in your knowledge.
“Put down the either/or thinking and get educated,” said Bernadette Giblin, owner of Safeground Organic Landcare.
“Sadly, we're all so busy to take the time, but without education it’s hard to know enough and feel confident. You need to feel confident about organics. Whether your concern is weed or drought pressure, confidence will change your perspective.”
From there, you can inform them accurately about what they will see. After all, you would feel more confident making a speech in front of a big crowd if you knew a lot about your topic. The same goes when presenting organics. Plus, the more knowledgeable you are, the more business you will gain.
“Seeing a new organic revenue stream become a physical reality feels really good,” Giblin said. “Being recognized as expert in your industry with a deep commitment to environmental stewardship feels even better.”