Educating your customers on how to maintain the work you’ve done is vital in taking your work to the highest levels. But before you can get to that point, you have to open your customers minds to what organic lawn care is, and how it works.
“Your website can be a great resource for educating your customer on organic lawn care,” says Kristina Macpherson, operations manager at Mahoney SafeLawns in Woburn Mass. “That is typically one of the first places they will look for additional information. Blogs newsletters and other social media outlets like Facebook and Twitter are other great ways to educate your customers on the services you are offering and also for articles on specific topics.”
Macpherson also recommends getting out in the community and offering your knowledge for free.
“If you are comfortable with public speaking, donating your time for local garden clubs or other seminars can be a great way to help educate your customers, their friends and the community,” she says.
Macpherson also says not to jump the gun. You should be knowledgeable about the topic before presenting yourself as the expert.
“I would recommend anyone beginning to offer organic services be well trained before they start selling the services,” she says. “With the internet chock full of information, prospective customers tend to do more research before deciding to go organic, so they may be more prepared with questions and/or requests for products. If they are not confident in your abilities, they will likely go elsewhere.”