BOB-CAT unveils 'Mow Forward' campaign to support turf professionals

The new landing page includes rebates, financing and industry information.

May 13, 2020

JOHNSON CREEK, WIS. - BOB-CAT, a manufacturer of commercial-quality turf mowers, has launched their new “Mow Forward” campaign and website landing page. Through the campaign, BOB-CAT aims to support and encourage lawn care professionals who are facing concerns in the industry regarding recent events.

The new “Mow Forward” landing page features curated information about state regulations, safety recommendations and other information from industry experts and medical professionals. The website also includes financing and rebate programs that help professionals get equipment they need—even in uncertain times.

“We feel for our customers who are in unprecedented situations, but we also believe in them, that they can power through,” said Dan Riddle, marketing manager for BOB-CAT. “This campaign reminds them that they’re not alone, and they have the resources to succeed.”

To learn more about the “Mow Forward” campaign, visit