SCOTTSDALE, Arizona – Bruce Wilson & Co., a landscape industry advisory services firm, announced a strategic partnership with Brian A. Williams, a sales trainers and motivational speaker. Williams will deliver and support sales training for Wilson & Co. clients nationwide.
The partnership combines Williams’ expertise in sales leadership with the need to optimize results in today’s hyper-competitive and performance-oriented marketplace. Together, Williams and the Wilson team aim to help landscape companies maximize revenue, drive brand affinity and better enable and prepare account management and business development teams.
“There’s a need for sales content that adds value,” Bruce Wilson said. “Brian knows how to engage today’s sophisticated and empowered buyers, and his impressive track record of results, award-winning platform, and training based on learning science will help customer-facing service teams gain more confidence and improve deal outcomes.”
Williams joins Wilson & Co. with substantial experience in the tech sector, having worked in Silicon Valley as director of global business strategy and technical sales for several tech companies, including Ericsson in San Jose, California, before forming Perspectivity International in Dallas in 2012.
“Emerging technologies are changing the way we measure competitive advantage," Williams said. "Data-driven approaches that identify customer trends and sales strategies based on buyer criteria are transforming sales execution. We’re looking forward to helping Wilson clients build more strategic pipelines and grow their business.”
Williams holds a bachelor's degree in computer science and business administration from Texas A&M and made the semifinals in Toastmasters International's world championship. He is also the author of The Ultimate Sales Messaging System. A native of San Antonio, Williams resides in Dallas with his wife and four children.