Elvisridge Capital acquires SurfaceLogix

SurfaceLogix President John Daly will continue managing day-to-day operations.

October 15, 2020

BEACHWOOD, Ohio – Michael Southard, managing director of Elvisridge Capital, LLC, announced the acquisition of Reliance Supply Company USA, LLC, a maker of decorative and maintenance care products for pavers, stone and concrete surfaces. Reliance Supply was founded in 1950 and has operated under the brand name, “SurfaceLogix,” since 2011.

“SurfaceLogix fits perfectly into our focus on acquiring manufacturing companies in the landscape sector with products distributed through landscape wholesalers to landscape design-build contractors,” Southard explained. “Our strategy will be to continue to grow distribution and to add complementary product to their offerings. The team at SurfaceLogix has done a tremendous job of increasing sales during a difficult and challenging time; we want to accelerate their growth.”

SurfaceLogix President John Daly will continue managing day-to-day operations at SurfaceLogix, while Jack Miller, vice president of business development at Elvisridge Capital, will assume responsibilities for business expansion.

“Our partnership with Elvisridge Capital provides us with financial backing and industry experience critical to expanding our distribution footprint,” said Daly. 

Located in Pompano Beach, Florida, SurfaceLogix manufactures paver sealers, roof coatings, surface cleaners and prep products, and a line of eco-friendly, low-VOC cleaning and sealing products. For additional information on SurfaceLogix, visit www.surfacelogix.net.

With offices in Tampa, Detroit and Cleveland, Elvisridge Capital is a private investment firm offering personal attention, operational expertise and strategic resources to the companies it acquires. The firm’s target investment sectors include sportfishing and landscape products.  For more information on the  investment strategy and portfolio companies, visit www.elvisridgecapital.com.