Gewert to be appointed to STIHL Executive Board

Gewert to be appointed to STIHL Executive Board

Sarah Gewert will take over for Norbert Pick, who will retire when his contract expires on Dec. 31, 2022.

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October 7, 2021

VIRGINIA BEACH, Va. – Sarah Gewert is set to become the new Executive Board member for marketing and sales at the STIHL Group. Gewert will take over from Norbert Pick, who will retire when his Executive Board contract expires on Dec. 31, 2022.

“We are delighted that we have been able to find someone of Ms. Gewert’s caliber and talent from within the company to head up Marketing and Sales moving forward,” said Dr Nikolas Stihl, Chairman of the Advisory Board and Supervisory Board. “She is a proven expert in brand and customer experience. With her unwavering customer focus, she revamped our brand concept, established the STIHL brand in B2C business and played a key role in developing our omni-channel strategy.”

The STIHL AG Supervisory Board recently resolved to appoint her as the Executive Board member for Marketing and Sales for a period of three years beginning Jan. 1, 2023.

After completing her studies in economies, Cologne-born Gewert began her career in 2005 at designer furniture manufacturer hülsta-werke Hüls GmbH & Co. KG in Stadtlohn, where she rose to become head of marketing. In 2014, Gewert joined ANDREAS STIHL AG & Co. KG in Waiblingen as the senior head of marketing communication. She took charge of the department in 2020 and became responsible for the STIHL Group’s global marketing communication activities. Since then, Gewert has been a strong presence in the STIHL marketing strategy and brand identity and successfully introduced direct online marketing and customer engagement.

Pick took over responsibility for STIHL’s operations in Germany in 2002 as the CEO of STIHL Vertriebszentrale AG & Co. KG in Dieburg. In 2012, Pick was appointed Executive Board member for Marketing and Sales at STIHL AG in Waiblingen and is now in charge of 41 STIHL marketing and sales companies around the world. The sales organization also includes a further 120 independent importers as well as more than 54,000 authorized dealers in over 160 countries.

“Mr. Pick has been crucial in developing and bringing forward STIHL’s global sales and marketing organization,” said Dr Nikolas Stihl. “Under his stewardship, STIHL has recorded massive growth on both a qualitative and quantitative basis. I would like to express my heartfelt gratitude for his loyal and successful service to the company across almost two decades.”