Green Group expands in Raleigh, enters Tulsa market

Green Group Tulsa will be led by Green Group's regional director Benjamin Allen.

TULSA – Green Group, a national turf care company, recently added turf care company Touch' N Grow to the Green Group platform and entered the Tulsa, Oklahoma market under the Green Group brand.

Touch' N Grow, a Raleigh turf care company, merged its business with Eastern Turf Maintenance, which joined Green Group last year. Touch' N Grow owner Bruce Ludlow said this was an opportunity to continue serving his Raleigh-area customers while partnering with another local brand.

"Everyone in this area knows and respects Eastern Turf Maintenance. They have been serving Triangle area customers for more than two decades. That, combined with the ability to come on board and be a part of the exciting things Green Group is doing in the industry, was too good to pass up," Ludlow said. Touch' N Grow will now service customers under the Eastern Turf Maintenance brand and, in most cases, still by Bruce himself. The companies follow the same lawn care practices, and the transition has been seamless.

Additionally, Green Group entered the Tulsa, Oklahoma market, opening its first location using the Green Group brand. Green Group Tulsa will be led by Green Group's regional director Benjamin Allen.

"We've got a lot growing with Green Group, and I am looking forward to being able to nurture that growth right here in Oklahoma," Allen said. He will continue working with the other brands in the Green Group family as well. Green Group Tulsa is currently serving customers in the greater Tulsa area.

"We want to show that there is more than one way to grow. We are expanding organically under leaders in the Green Group family and honoring the legacies of respected, well-established brands across the nation. That means creating unique partnership opportunities crafted around individual circumstances," said Keith Freeman, founder, and chief executive officer of Green Group. "In some cases, we are partnering with owners who are ready to retire; in other cases, they want to continue working and benefit from the synergies, support, and growth opportunities we have to offer at Green Group."