Ground Works Land Design hires marketing, tech directors

Both new hires join the team from outside of the green industry.

January 27, 2021

WESTLAKE, Ohio – Ground Works Land Design, a full-service landscape and design company, recently named Joseph Stark as marketing director and Adam Swank as director of technology.

Stark onboarded last March, and Swank followed in December. Both new hires join the team from outside of the green industry. 

“In the landscaping industry, the saying goes, 'always be hiring,' but that typically pertains to seasonal crew members,” said Tony Nasrallah, president and founder of Ground Works Land Design. “Investing in our leadership team and placing an emphasis on technology will ultimately allow us to offer more to our clients, setting us apart from other businesses in our vertical.” 

READ MORE: Ground Works was on our cover story in December

Both Stark and Swank are originally from Cleveland, specifically born and raised in Bay Village, Ohio, which neighbors the company’s office in Westlake. Prior to joining Ground Works, Stark worked in the Chicago media industry. He brings over 10 years of marketing, sales, PR and communications experience to the table. His immediate responsibility is to increase the Ground Works digital footprint, with an emphasis on social media, and establish better outbound communication practices, including local media relations.

Swank, a 10-year technology veteran with expertise in digital transformations and change management, is responsible for designing the Ground Works Technology Roadmap. He’ll also play a large part in leading project teams and implementations and working closely with customers and partners to provide better service through enhanced technology. Swank has worked for multiple start-ups through “hypergrowth” phases that have resulted in buyouts collectively exceeding $275 million. He’s lived and worked in Cleveland, Chicago and Boston before returning to Northeast Ohio.

In addition to the new marketing and technology positions, Nasrallah is actively hiring a landscape architect, account manager and enhancement sales representative to fill the company’s projected 2021 organizational chart.