GW Capital founded to oversee new Granite Works company

GW Capital founded to oversee new Granite Works company

GW Capital is now the parent company for Tony Nasrallah's Ground Works and Granite Works.

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October 7, 2021

WESTLAKE, Ohio — Tony Nasrallah, president and founder of Ground Works Land Design, recently established GW Capital, a parent organization for all current and future companies owned and operated by Nasrallah.

This announcement accompanies the launch of Granite Works Stone Design, Ground Works' newest sister company offering a selection of premium handpicked stone for luxury living spaces. The new stone business is a product of GW Capital’s recent acquisition of US Marble & Granite, which immediately underwent a ground-up rebranding. Ground Works and Granite Works are the first and second add-ons to GW Capital’s financial and managerial portfolio.

READ MORE: Ground Works Land Design made our cover last December

Additionally, the 55,000 square-foot facility at 875 Crocker Rd. will serve as the new headquarters for both companies.

© GW Capital
Tony Nasrallah.

“I’ve had relocation plans for Ground Works for over three years and when the opportunity to purchase 875 Crocker became available, it was the stars aligning,” Nasrallah said. “It works out because I wanted to remain in Westlake long-term, plus the purchase of the stone company brings new business possibilities with existing and new clientele.”

Early remodel concepts at the building reveal over ten offices, two conference rooms, a design studio, and a one-of-a-kind showroom that flaunts multiple outdoor living displays designed and built by Ground Works with stone finishes fabricated by Granite Works. A private bar, golf simulator, putting green and enough additional space for industry and community events are also part of the overhaul.

“We conducted extensive market research on stone suppliers and fabricators, in Greater Cleveland, that have walk-in showrooms and offer a specific level of service,” said Joe Stark, Marketing Director, GW Capital. “We found that this model is oversaturated on the east side, but nothing like it exists in our target market, on the west side of Cleveland. Granite Works Stone Design is excited to change that.”

Stark and Adam Swank [Technology Director] will join Nasrallah to make up the core team of GW Capital. They plan to have all three businesses operating out of the new Crocker Rd. location in early 2022.