Home Turf Landscapes names new GM

James Stringer will oversee daily operations of two Virginia-based locations.

February 22, 2021

TAPPAHANNOCK, Va. – James Stringer has been named general manager of Home Turf Landscapes, a newly-created position within the eastern Virginia-based landscape management business.

In the general manager role, Stringer will oversee day-to-day business operations at both the Tappahannock and Williamsburg locations that service a wide swath of the eastern region of the state including Richmond, Fredericksburg, and Newport News. He will drive business and financial plan performance, focus on increasing sales, and deliver on key performance indicators in the realms of safety, customer retention, growth and profit.

Stringer is well familiar with the Home Turf Landscapes business, having joined the 25-person company in 2019 as project manager responsible for projects ranging from $5K-$400K in value. Stringer’s industry background spans more than 20 years with experience in project management, financial management and small business ownership.

“It was important to me that we conduct a thorough search to ensure the right fit," said owner and acting GM Robbie Shackelford. “A key component to this company is culture, and during the interview process James was able to demonstrate that, in addition to his operations and business expertise,  he truly understands and embraces the Home Turf culture."

Stringer will officially step into the General Manager role on February 22, while also ensuring a smooth transition from his project manager responsibilities and actively participating in the recruiting process for his replacement.