Husqvarna celebrates 25 years in robotic mower market

The company has expanded its fleet since the first model debuted in 1995.


CHARLOTTE – Husqvarna is celebrating its 25th year in the robotic mowing industry in 2020. Since 1995, Husqvarna first entered the robotic mowing industry with the Automower, a high-performing, silent and emission-free robotic mower designed to achieve the perfect lawn, while giving consumers back their valuable time.

In honor of 25 years of Automower, Husqvarna has produced a special 315X Gold Edition Automower and will be conducting a giveaway in select countries. Consumers will be able to enter the giveaway by sharing on social media how they would take advantage of the extra time Automower would provide them. Consumers can also share who they think deserves an extra hour a day back and enter a friend or family member. Read more on the 25th anniversary Automower Giveaway here

When Automower first hit the market, it was the world’s first fully automatic lawn mower. Fast forward to 2020 and Husqvarna’s lineup of Automower models has grown. It now include it’s newest models released in 2020 – 2 all-wheel drive (AWD) models –high-cut models designed to flourish for grass types with a higher cut setting, commercial models designed to provide the most modern solution to business efficacy and strategic growth for commercial lawn and garden businesses and many more released over the last 25 years.

Husqvarna has made several other advancements and announcements throughout the years, including its EPOS Technology, a satellite navigation system for specific Automower models, along with Autonomous Operation, which utilizes EPOS to maintain larger green spaces and increase productivity. Another major rollout is the brand’s Fleet Services Program, a cloud-based system that connects lawn and tree care operators to their entire fleet of machines directly from an online portal via mobile app or Bluetooth.

Other features include Amazon Alexa integration and Automower Connect for control from a smartphone to built-in GPS systems, theft alarm sensors, unique passcodes and Weather Timers.