La Crosse Seed names new turf sales specialist

Donna Wilson will take on the new role for the upper Midwest.

LA CROSSE, Wis. – La Crosse Seed recently added a turf sales specialist to expand its distribution of turf seed and related products in the upper Midwest. Donna Wilson has assumed the new role, focused on building and supporting relationships with professional turf customers including landscape and construction companies, municipalities, schools and more. 


“Donna brings a wealth of knowledge and experience to our turf business,” says Patrick Reed, national sales director, La Crosse Seed. “She also has a tremendous passion for building relationships with her customers.”

Prior to this role, Wilson worked seven years for Heritage Seed Company, as well as previous positions with Land O’ Lakes and Olds Seed Company. La Crosse Seed acquired the inventory and brands of Heritage Seed Company in December 2018, after which Wilson helped transition past Heritage customers.

“La Crosse Seed’s quality products and support have created a strong reputation among turf professionals that I look forward to growing,” said Wilson.

The company, which recently celebrated 100 years in business, offers many turf seed options through its Earth Carpet portfolio, which includes pre-formulated mixes and custom mixing capabilities to meet the needs of various entities. Additional turf products available through La Crosse Seed include fertilizer, hydromulch, erosion control blankets, bio logs, straw wattles, rip rap fabric, edging, weed barrier and more.