LandOpt names Wojciechowski as people coach

Ashley Wojciechowski will work with LandOpt’s contractors in every aspect of hiring.

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June 9, 2022

PITTSBURGH – LandOpt, which helps independent landscape contractors nationwide increase profitability, cash flow and revenue, has hired Ashley Wojciechowski as people coach.

Wojciechowski will work with LandOpt’s contractors in every aspect of hiring, from creating job descriptions, recruiting, screening and hiring to onboarding new team members. She spent the last five years in a variety of HR positions at Maxim Healthcare Services, a national provider of home health care, staffing and workforce solutions. Most recently she was a senior HR field support specialist.

“Hiring, training and retaining people is the biggest burden landscape contractors face today,” said Jim Westover, LandOpt president. “LandOpt takes pride in helping them manage and improve every aspect of their businesses, which is why we are so happy Ashley is joining our team. She will be an invaluable resource to our contractors at a time when they need her the most.”

Westover added that LandOpt’s proprietary approach includes a unique combination of ongoing coaching and personal support, as well as tools created specifically for the landscape contracting industry.

“My parents are small business owners who face the same types of HR challenges LandOpt contractors do,” Wojciechowski said.  “I’m really excited about helping other small businesses manage and improve such a vital aspect of their operations. Like home health care, the landscape business is very fast-paced and demanding, and I am looking forward to this new opportunity.”