LawnStarter hires CFO, other positions

Taking on the role of chief financial officer is Arman Panjwani.

July 1, 2020

AUSTIN, Texas — LawnStarter has hired a chief financial officer and other key team members as the company accelerates growth.

“LawnStarter is growing and expanding because professional lawn care makes life easier — it’s one less thing to worry about as we juggle working from home, kids home from school and all our everyday duties and responsibilities,” said LawnStarter Co-Founder Ryan Farley.

New LawnStarter Chief Financial Officer Arman Panjwani was previously chief business officer at MUZIK responsible for leading strategy, business development and partnerships.

Prior to that, Panjwani led Snap’s corporate finance and investor relations team. He joined Snap in late 2016 to assist with Snap’s initial public offering (IPO).

“I look forward to working alongside the existing leadership team to achieve our goal of making LawnStarter the one-stop shop for outdoor home services,” Panjwani said. “There is tremendous opportunity ahead as we look toward vertical and market expansion, both of which will derive value to all stakeholders.”

Panjwani, began his career on the mergers and acquisitions team at Qatalyst Partners focusing on deals across the technology ecosystem. Panjwani has worked on closed deals exceeding $10 billion in transaction value.

LawnStarter also hired Jeff Herman as managing editor, formerly of Austin-based, and Shawn Jones, head of contact center operations.

Panjwani and the additional hires follow Austin-based LawnStarter announcing a $10.5 million growth investment from Edison Partners in November 2019.

The new funding is powering LawnStarter’s expansion, adding new outdoor service lines including landscaping, fertilization, pest control and tree care.