La Crosse Forage & Turf Seed make key additions

The changes were made with the company's sales and operations staff.

January 14, 2013
Industry News

La Crosse Forage & Turf Seed (LFT), a regional seed company and distributor focused on the forage, cover crop and turf seed markets has recently added number of key staff members to enhance service to its customers and support growth plans for the company.

“With the growth our company has experienced, and the new heights we are endeavoring to achieve, we continue to evaluate the need for new roles to strategically expand our organization; and seek out top-notch talent to fill those roles,” said Dan Foor, COO for the company.

Patrick Reed is the most recent addition to LFT, having been selected to the newly created position of National Sales Manager. Reed previously enjoyed a career spanning twenty years with Novozymes BioAg that included important leadership roles as Customer Solutions Manager, Director of Product Development, and Sales and Marketing Manager, among others. Most recently, Reed led Novozymes’ venture into the development and launch of a biological pest control technology platform in the U.S. vegetable and greenhouse nursery markets. He has a Bachelor’s of Science degree from the University of Wisconsin, Stevens Point, and has been a Certified Crop Adviser since 1999. Reed will lead the growing sales team of fifteen forage and turf specialists covering the north central United States.

Jeff Wienkes, joined in November of last year as the Forage & Turf Specialist responsible for Southeastern Wisconsin. Wienkes is based in the Madison area and will ensure top-notch sales service and support in Dane County and the surrounding area. Before La Crosse Forage & Turf, Wienkes gained valuable experience in customer service and management at a Middleton-based supplier of turf products. He also has practical experience with over five years of selling and installing landscapes previously. Wienkes earned a Bachelor of Science degree in Business Administration from the University of Wisconsin- Platteville.

Scott Wohltman was brought on board as a Forage & Turf Specialist in October after seven years with WinField Solutions. Most recently, he supported WinField and Monsanto’s efforts to advise large growers in southern Illinois on their row crop seed, adjuvant, starter fertilizer and micronutrient needs. His sales experience includes nearly ten years in small seed (turf and forage, cover crops, and alfalfa). Wohltman has a Bachelor’s degree in Agribusiness Economics from Southern Illinois University. Wohltman covers Eastern Illinois, Southwest Indiana and Kentucky.

Dan Drescher joined the LFT late last summer in a newly designed role Supply Chain Manager. Drescher joined LFT from Federal-Mogul in Lake City, Minn., with over 15 years’ experience in supply chain management. Dan has been involved at every level of supply chain management including; warehouse management, scheduling, logistics, purchasing, operations and strategic planning. He is a graduate of Oklahoma State University with a degree in marketing and a minor in international business. Drescher’s goal is to ensure operational excellence to support the company sales efforts by developing a world class supply chain “field to field.”

Finally, Operations Managers have been named at LFT’s Ankeny, Elwood and Sioux Falls locations. Janel Faust will lead operations at the recently relocated Ankeny, Iowa warehouse after being with the company four years. She has significant experience in training, customer service, invoicing, and handling accounts receivable.

Gail Smith leads operations at the Elwood, Indiana site. Gail joined La Crosse Forage & Turf Seed in October of 2011 as part of the WinField Solutions partnership, and prior to that was with WinField for 11 years. She has significant customer service, accounting and human resources experience spanning nearly three decades.

David Keiser has responsibility LFT’s Sioux Falls facility. Keiser brings tremendous management experience in the forage and dairy sectors, having managed his family’s dairy farm in Alcester, SD, and also managing the Dakota Premium Hay company most recently. “Our success relies on the passion, dedication and talents of our people working together to surpass our customers’ needs,” adds Paul Curran, CEO, “We are pleased to have current team members step into roles with increasing responsibility and are excited to be bringing in new talent from other companies and industries to help us achieve our mission of being the preferred provider of forage, turf and cover crop seed and related products in our marketing area.”