Hino Trucks appoints Shigehiro Matsuoka as president

Hino Trucks appoints Shigehiro Matsuoka as president

Former president and CEO Yoshinori Noguchi will remain active as an advisor through March.

February 22, 2019

NOVI, Mich. – Hino Trucks announced Shigehiro Matsuoka was appointed President & Chief Executive Officer of Hino North America effective Feb. 1, 2019. Matsuoka succeeds Yoshinori Noguchi who will step down after a tenure as president and CEO. Noguchi will remain fully engaged as an executive advisor through March to ensure a smooth transition.

Under Noguchi’s leadership for the past six years, Hino grew its dealer base by nearly 20 percent, launched its Connected Vehicle Strategy and Certified Ultimate dealer program, built a corporate office in Novi, Michigan and purchased a new manufacturing facility in Mineral Wells, West Virginia. “On behalf of the entire dealer network, we would like to thank Noguchi for his leadership and action over the past six years,” said Tim Matheny, president of Matheny Motors and chairman of Hino Trucks’ National Dealer Advisory Council. Through his efforts, Hino has grown to become the most valued franchise in the industry and is now poised for even greater growth with its expanded product offering and dealer base,” said Matheny.

Matsuoka joined Hino in 1981 and has held various overseas assignments in his 38-year career with Hino. Most recently, he was responsible for total support strategy and technical solutions, aftersales service, parts operations, and global production and parts logistics divisions for Hino Motors Limited.

“This is an important time of transformation for Hino as we expand into the Class 8 market, advance our connected vehicle strategy, elevate customer ownership experience and build on Hino’s presence in the U.S. market,” said Matsuoka. “I am honored to have this opportunity to lead the Hino Trucks team and further strengthen our commitment to continuous improvement and widen our range of product offerings.”

An initial focus for Mr. Matsuoka is the launch execution of the new Class 7 and 8 A09 powered Hino XL7 and XL8 series trucks – first introduced in Spring 2018 – nearly ready to enter mass production at Hino Trucks newly acquired million square foot facility in Mineral Wells, West Virginia. “We are looking forward to Matsuoka’s strong leadership in continuing the growth of Hino Trucks which has been predicated on world-class customer experience,” said Matheny.