LOUISVILLE – The four associations that sponsor GIE+EXPO and Hardscape North America have announced a keynote speaker for landscape and hardscape contractors at the 2019 event.
"Never Fly Solo," set for Wednesday, October 16 from 2 - 3 p.m., will feature Lt. Col. Rob "Waldo" Waldman, who aspires to motivate business owners and crew members alike to trust their "wingmen." Admission to the keynote, which is sponsored by John Deere, is included with registration.
The GIE+EXPO/HNA partners, the National Association of Landscape Professionals, Outdoor Power Equipment Institute, Professional Grounds Management Society and Interlocking Concrete Paving Institute have again joined together bring all of their attendees together in one place to listen to their keynote speaker.
"John Deere is thrilled to support the second joint keynote address with the GIE+EXPO and its partners," said John Deere's Marketing Manager Ken Taylor. "We are confident that this year's keynote address will be a highlight of the 2019 GIE+EXPO and we look forward to welcoming such a decorated American, Lt. Col. Waldo Waldman, to our industry's biggest stage."
Waldman overcame a lifelong battle with claustrophobia and a fear of heights to become a highly decorated fighter pilot with over 65 combat missions. He talks about how his experiences, both in the military and business, have taught him that success is about camaraderie, courage and a commitment to excellence.
His keynote is not about relating combat tactics to winning in business. Rather, it's about focusing on what really matters in business - building high-performance, trusting teams and fully serving your customers and co-workers. Waldman's customized business analogies and personal stories will encourage attendees to prepare diligently for every mission, face challenges and change with courage, build more meaningful relationships, and maximize potential both in business and in life.