Toro Company offers veteran discount

Veterans, firefighters and police officers eligible for 18 percent price reduction.

  • July 7, 2014

BLOOMINGTON, Minn. – To recognize those who serve in the United States military as well as those who serve their communities across the country, The Toro Company announced a new equipment discount program, called the “American Hero Program”.

Under the program, current or former members of the military and current or former firefighters and police officers are eligible to save 18 percent off the manufacturer suggested retail price of Toro landscape contractor equipment.

“There are a number of people who have served or are serving in the military, or in their local communities as firefighters and police officers, that use our equipment professionally or at their own homes,” said Chris Hannan, marketing manager for Toro. “We wanted to develop a discount program to support these heroes.”

To take advantage of the American Hero program, military members, firefighters, and police officers (with proper identification) can visit any participating Toro dealer to receive discounts on Toro landscape contractor equipment including Z Master zero turn mowers and Grandstand stand-on mowers and walk-behind commercial mowers.