HydroPoint, makers of WeatherTRAK and EPA WaterSense Manufacturer Partner of the Year, has announced the promotion of Charles N. Zaher to regional vice president of channel sales. Zaher’s proven success is founded on consistently providing timely and appropriate solutions that achieve both environmental and financial objectives, and is an instrumental force in HydroPoint’s channel strategy and success. He joined the HydroPoint team in 2007 with 35 years of irrigation experience in sales, marketing and business development. Charles holds a Master of Science degree in irrigation and soil management from the American University of Beirut, Lebanon and currently resides in Orange, Calif. with his wife Kohar and three sons. He frequently speaks on the topics of irrigation design, system components and water management strategies to both technical and business audiences.
NEPTUNE, N.J. – WorkWave has announced significant growth in the first half of 2015, increasing core recurring revenue by 55 percent and staff by nearly 30 percent, while adding over 900 new customers, with key customer wins US Coachways, Friendly’s Ice Cream, Fort Point Beer Co., Hoskins Pest Control, Budget Pest Control, Molly Maid, City of Houston and Spring-Green.
The U.S. Supreme Court has ruled the tax subsidies for health insurance provided by the federal government to citizens in the 34 states that have not established the health insurance marketplaces or exchanges were legal. That means some 6 million people, including the nearly 3.5 million people in small business plans and small business owners, self-employed professionals and early retirees who depend on subsidized health care costs, will continue to receive them.
RESEARCH TRIANGLE PARK, N.C. – Environmental Science, a division of Bayer CropScience LP, announced the appointment of Mike Dzurenko as the newest key account manager for the North American turf and ornamentals (T&O) business. In his new role, key account manager for the Lawn & Landscape division at Bayer, Dzurenko is responsible for developing and building relationships with national accounts in the lawncare and landscape industry.
My banker recently sent me a story about Urban Meyer, the football coach at The Ohio State University, the 2014 NCAA football champions. It can’t be argued that Meyer is one heck of a coach. The story focused on Meyer’s debate on whether his sister, vice provost for Undergraduate Affairs at the University of Cincinnati, was a presenter or a teacher.
Meyer spoke of the importance of being a teacher instead of a presenter. He said a teacher makes sure that their students truly understand the information and take action with it. A presenter just dumps information and doesn’t pay any attention to whether it’s understood or not. Teachers make a difference and change people’s lives. Presenters are often forgettable as they aren’t engaged enough to make that big of an impact.
Talk to any successful owner of a landscaping company and they will all tell you that training and education are important parts of their success. You will only realize your team’s utmost potential by training, educating and equipping your team so they can effectively handle all sorts of tasks without your involvement. Growing a landscaping company happens when you teach your team to follow procedures and systems. Presenters don’t move this agenda forward; only teachers do.
A presenter is someone who just reads from a piece of paper or just demonstrates, without having a feel for if the audience or the student is actually grasping the concepts. He shares his presentation and walk away, failing to engage the audience by asking questions and to get those present excited about the knowledge or information.
A teacher is someone who has lesson plans and strides to the front of the class to actively share a lesson with her class. She doesn’t turn her back on the class. Instead she pauses as she teaches to make sure her students are following along, grasping the concepts. Great teachers make learning fun and focus in on details when needed and seem to make difficult subjects palatable.
Let’s talk about how you might be a teacher rather than a presenter in front of your team. Let’s say you are talking to your team about how to weed eat properly. I know what some of you are thinking – that’s silly, everyone knows how to weed eat. Wrong! Smart landscapers train and educate their teams on how to weedeat. Think about how much weedeating you do. Think about how much time can be lost by not doing it efficiently. Think about all the windows you could break if you don’t do it correctly. Think about how many edges won’t look right if your team doesn’t do it correctly.
A teacher would have an outline that detailed everything she wanted to get across and have the highlights of that outline on a handout for everyone. A teacher would systematically go through the outline, stopping along the way to ask questions.
Ask the group to share what they have learned so far. A teacher would demonstrate, ask others with experience to demonstrate and then when done, ask the class to demonstrate what they learned to make sure everyone now knows how to weedeat properly.
A teacher would go over even the simplest of all details and not be afraid to point out the obvious because she realizes details matter. A teacher would hand out a quiz and grade them. A teacher would frequently check on her students days, weeks and months later to make sure they are weedeating correctly and praise those who are in front of the whole team.
Think about the teachers in your life that you liked the most, think about the ones who helped you improve. Work to be that kind of teacher. Don’t be a presenter who just gets up in front of everyone, dumps a bunch of information and leaves. Be a patient, detail-oriented teacher who gets his students involved and excited about learning. Your team will appreciate your efforts and your profits will improve as a result of some properly equipped teammates.
Marty Grunder is a speaker, consultant and author; he owns Grunder Landscaping Co. See www.martygrunder.com; mail