COLUMBUS, OH — AmericanHort’s Cultivate’17 featured a record number of attendees at its event this past July. The event featured 10,016 attendees from 35 countries and across all industry segments.
Cultivate’17 is an annual trade show hosted at the Greater Columbus Convention Center. Nearly 700 exhibitors showcased products and services, and they utilized the increased trade show space to its full advantage.
“We enjoyed strong performance and growth at Cultivate’17 by just about every measure. Exhibit space and exhibitors were up nearly 12 percent and overall attendance by about 5 percent. We had great feedback on the refreshed event layout, education, tours, keynotes and receptions,” said Ken Fisher, AmericanHort president and CEO.
Highlights from the event included the opening keynote by Jon Gordon, author and business expert. He spoke on how positive attitudes can transform a business for the better. Several leaders of AmericanHort also presented a State of the Industry address. The address detailed current and upcoming business, legislative and economic challenges, as well as outlined strategies to address challenges and promote collective industry growth.
Cultivate’17 debuted CareerUP, which welcomed nearly 150 young professionals for a day of communication skill development, stories from industry trailblazers and discussions on thriving as a young professional in the industry.
Additionally, more than 60 awards were presented at the Interior Plantscape Awards Celebration during the event, which recognized notable achievements of interiorscape businesses. AmericanHort also teamed with the Garden Center Group to present 16 Retailers’ Choice Awards for retailers’ favorite products and plants from the show floor.
AmericanHort is currently preparing for Cultivate’18, which will take place July 14-17, 2018, in Columbus.