AriensCo launches new corporate brand

A new color palette and branding will differentiate the corporate brand from product brands.


Brillion, Wis. AriensCo, a manufacturer of outdoor power equipment based in Brillion, Wis., this week launched refreshed corporate branding, in order to build upon and protect the company’s reputation while separating its corporate efforts from its product brands.

The new AriensCo logo personifies the manufacturer’s global presence while establishing the corporate enterprise with an identity of its own.

The intent for the re-branding was due to the need to differentiate between the corporate brand and product brands, specifically the Ariens brand. Traditionally confused due to their shared name, color palette and iconography, the new identity will prevent future confusion by establishing a neutral, versatile and high-end feel with the company’s core values as the focus. The updated look features scenes of distressed copper, concrete and steel that symbolize the company’s manufacturing heritage

Please click here to watch a video about the company's corporate culture and identity.

For more information on AriensCo, please visit