GRAND BLANC, Mich. – Lush Lawn Franchising, the franchisor and licensor of Lush Lawn, has announced its new franchise concept, Lush Lawn Lawn Care, Tree Care and Pest Control, which it is preparing to roll out this year. While Lush Lawn will be offering franchises in a number of states, its initial development focus is targeted for the Midwest, specifically Illinois, Michigan, Wisconsin, Ohio and Pennsylvania. Lush Lawn is currently seeking individual franchisees, area developers and investors. The company is currently accepting inquiries from interested parties.
Lush Lawn is a lawn and tree care as well as perimeter pest control service that will primarily targeting upscale residential homeowners and commercial property owners where appearance and service reliability are the priority. Franchisees will also be offering other value added supplemental services such as grub control, organic lawn care, aeration, seeding and other services.
At the franchisee level, the value proposition will be offering larger territories therefore allowing for greater single unit growth potential, utilizing contemporary marketing and selling programs tied to technology – not antiquated models and attention to detail at the customer level to improve customer loyalty. The concept is designed to work out the home or in nominal commercial space.
Aaron Samson, Lush Lawn and President/CEO, points to success that the operating prototype has achieved in the Southeastern Michigan despite the substantial headwinds of the Michigan economy.
“The most critical success factors are; one, caring about the franchisees and their ability to make money and, two, making absolutely certain the unit owners embrace a quality and service first approach.” Samson said. “We know the lawn care business and we understand how to acquire and take care of customers”.