New blood

Features - Cover Story

March 31, 2017

Clockwise from top left: Will Lane, Matt Hall, Brandon Serpette and Eric Ellington

Here at Lawn & Landscape, we often focus on established companies that have been successful for many years. But, this month, we wanted to focus on a few start-ups to find out the struggles (some sound similar to established companies) and achievements those owners are going through right now. While many of you are far past the days of buying your first skid-steer or ordering the wrong mulch on your only job, it’s important to remember those days.

Because, while those first years in business can be filled with many pains, there’s also a lot of excitement. If you take anything away from these stories, remember those early years barely getting by, and appreciate the hard work you and your team have done to get where you are today.

And if you’re a new company with a story to tell, we want to hear from you. Visit to fill out our questionnaire. – Brian Horn