LINDENHURST, N.Y. – Nicolock Paving Stones, a hardscape manufacturer, is taking its annual vendor presentation on the road with a “mobile design center” in response to COVID-19.
“Each year, we host our vendors at our offices on Long Island to showcase our latest products and designs,” said Jeremy Mutschler, Nicolock’s director of marketing. “Due to concerns related to the pandemic, we had to find a creative way to reach our buyers, so we decided to take the show on the road.”
Mutschler noted that the company’s core audience of landscape designers, mason contractors and building material and hardscape buyers weren’t enthusiastic about virtual Zoom presentations. So, Nicolock custom-built four touring trailers to visit various East Coast locations throughout February, March and April.
The trailers, which are well ventilated and easily sanitized between customer visits.
Family-owned-and-operated for 60 years, Nicolock is known for its proprietary Paver-shield technology, and personalized service.
“With more people sequestered at home, the upcoming spring demand for hardscapes to create outdoor living and entertainment spaces has never been greater,” Mutschler said. “Nicolock dealers and contractors are critical to our success, so we found a safe, innovative way to reach them with the products and information they need to be successful.”