Nufarm Americas has announced its recommitment of $150,000 to Project EverGreen’s GreenCare for Troops program.
The nationwide program assists thousands of military families by providing basic lawn care and yard maintenance while a family member is deployed defending our country. The investment will help expand the impact of the initiative and enable more lawn and landscape professionals with the opportunity to give back to their community in a meaningful way.
The GreenCare for Troops initiative, which celebrated its 13th year in 2019, has seen more than 11,000 military families and more than 6,000 green industry professionals register to receive or provide these much-needed services since the program was launched in 2006. GreenCare for Troops and its sister program, SnowCare for Troops, volunteers delivered lawn care, snow removal and landscape services exceeding $1 million in value to hundreds of military families across the United States this past year.
“Nufarm is proud to be a sponsor of GreenCare for Troops and the good that it encompasses. Military families face many challenges when their loved ones are deployed," said Sean Casey, Nufarm Americas vice president of the turf & ornamental division. "GreenCare for Troops works nationwide to connect them with complimentary lawn care services. It’s a great way for lawn and landscape professionals to give back and help military families relieve stress by coming home to a worry-free green yard. We encourage everyone to get involved by donating, volunteering or spreading the word."
The contribution will be used to enhance and expand the national program that is managed by non-profit Project EverGreen. This will include increased outreach for volunteer recruitment and communications to families, volunteers and the media, as well as adding promotional and logistical resources required to grow the GreenCare for Troops database and serve more military families.
Based on Nufarm’s support in 2019, the GreenCare for Troops program realized a double-digit increase in active volunteers, a 70 percent match rate among military families and an immediate volunteer match for three-quarters of all newly registered families.
“Nufarm’s ongoing overall support to this incredibly worthwhile program is making a significant difference in the lives of military families and professional lawn and landscape contractor volunteers across the country,” said Cindy Code, Project EverGreen's executive director. “This ardent support has helped this nationwide to build upon its success and, ultimately, bring safe and healthy yards and landscapes to families in need of relief and peace in a green setting.