Real Green Systems partners with Lawbot, Coalmarch

The partnerships bring sales and digital marketing integrations to Real Green System’s Service Assistant 5.

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January 12, 2021

WALLED LAKE, Mich. – Real Green Systems has announced a new exclusive strategic partnership with Grand Rapids, Michigan-based Lawnbot to provide sales automation tools through its flagship customer relationship management solution, Service Assistant 5 (SA5).

Another strategic partnership with Raleigh, North Carolina-based Coalmarch Digital Marketing was also announced.

“Building our customers’ success is at the heart of every decision we make, and the tools that Lawnbot has created are designed to fuel that success by making it easier to connect with and close potential sales,” said Real Green Systems Chief Executive Officer Bill Nunan. “By making an investment in Lawnbot, we are excited to strengthen our relationship and support the growth and continued innovation to provide even better, more effective automation solutions that will help our customers grow their businesses.”

Lawnbot’s AI- fueled sales tools enable Real Green Systems users to instantly respond to customers who want to find out more about their businesses through a quick chatbot conversation that is available 24/7. SA5 users can now tap into automated sales tools that will enable them to close more sales more quickly by offering instant, customized quotes based on lawn size, and the ability to order services and collect payments. With Lawnbot and Real Green Systems’ other partners and solutions, including Coalmarch Digital Marketing, Captivated texting solutions, Linxup GPS technology and more, Real Green Systems customers now have access to a suite of cross-business solutions designed to fuel their growth and success.

“We are thrilled to be engaging with Real Green to create an even stronger partnership to deliver even greater service and drive innovation,” said Kendall Hines, CEO of Lawnbot. “Our goal is to make our products the best and easiest to use in the industry, and we are proud to provide a solution that lawn care companies can use along with Service Assistant to automate everything from closing sales to accepting payments.”

Additionally, the partnership with Coalmarch strengthens Real Green’s portfolio of integrated marketing solutions designed to fuel customer growth, including Automated Marketing Assistant, targeted Direct Mail, Customer Assistant Websites, Referral Assistant and more.

“Real Green is dedicated to providing transformative solutions for our customers, which is why we don’t stop at CRM. We’re the only company in this space to also provide a complete suite of marketing services to our customers – their growth and success is our passion, and we look for partners who share that passion. We’re thrilled to be joining forces with our fellow innovators at Coalmarch to even further enhance those capabilities,” Nunan said. “The Coalmarch team knows our industry and understands our customers’ needs, and through this partnership we will be able to provide a wide range of effective marketing solutions that our customers will be able to leverage for ongoing success.”

In addition to having access to digital marketing integrations through SA5, Real Green Systems customers will now be able to create a true closed-loop marketing strategy, enabling them to instantly respond to leads, improve close rates, drive more activity and lower their cost per customer acquisition. Coalmarch’s Digital Marketing solutions use professionally designed responsive websites and expert inbound marketing strategies including SEO, PPC, review generation and link building to deliver high-quality leads.

“I cannot tell you how excited we are about partnering with Real Green,” said Donnie Shelton, CEO of Coalmarch Digital Marketing. “Our digital marketing and sales efficiency solutions have been helping lawn care companies get the right leads, close more sales and grow their businesses for more than a decade, and we look forward to bringing those solutions to create real growth for Real Green’s customers.”