WALLED LAKE, Mich. – Real Green Systems' Brian Bacigalupo has been promoted to vice president, sales and account management. In his new role, Bacigalupo is responsible for transforming the software and digital marketing sales team to allow increased focus on enhancing the customer experience and helping to accelerate their growth.
With more than three decades of sales, marketing and green industry management experience, Bacigalupo was previously director of sales and account management. Before joining Real Green Systems, he was vice president of sales at Synergetic Marketing. Additionally, he has worked extensively with Evergreen Lawns, Village Green and Saginaw Valley State University.
During his time at Real Green Systems, Bacigalupo has spearheaded the sales team's pivot to a more data- and value-driven process, including implementing a new training program, which emphasizes a team approach focused on stronger customer needs assessment and value realization.
Real Green Systems President and Chief Executive Officer Bill Nunan said, "Watching Brian transform the sales team over the past year has been like taking a master class in sales and customer service. His visionary leadership has enabled our Real Green team to thrive and grow while maintaining our customer-centric philosophy and providing even better products and services for our customers. I am excited to see what he and the team will be able to accomplish in 2020 and beyond."