Reynolds named new COO of LandscapeHub

Mike Reynolds previously served as COO of Everything But The House, an online estate auction marketplace.

July 20, 2021

LandscapeHub is welcoming Mike Reynolds as the company's new chief operating officer (COO). As COO, he will lead LandscapeHub's operations and logistics functions to enable the company to scale to meet industry demand.

"Mike joining our team is a huge win for us from both a strategic and people-fit perspective," said Lisa Fiore, LandscapeHub's co-founder and CEO. "His expertise building marketplaces in both the landscaping space and beyond will help us grow with the confidence that we are improving the lives of green industry professionals across the country."

Reynolds previously served as COO of Everything But The House (EBTH), an online estate auction marketplace that grew to about $100 million of gross market value and over 1,000,000 users during his tenure. EBTH had a unique logistics element of moving one-of-a-kind items of varying size from homes across the country, an experience similar to the challenge of moving landscape materials.

Before joining LandscapeHub, Reynolds also served as president of Fiore Nursery and Landscape Supply.

"I had the opportunity to learn about LandscapeHub during my tenure at Fiore and was always excited about the work they were doing to streamline the sourcing and fulfillment process for plants and landscape material," Reynolds said. "Having the opportunity to now be part of a company that is generating so much enthusiasm in the industry and help lead them into the next phase as a business is thrilling."

Reynolds holds a Bachelor of Business Administration from the University of Cincinnati. He also holds certification in Constraint Management / Lean Concepts and is a former Certified Public Accountant.

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