Simplot teams up with GreenKeeper

The companies have entered into an exclusive licensing agreement.

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September 8, 2021

BOISE — Focusing on the future, Simplot Turf & Horticulture has engaged with the GreenKeeper application in an exclusive licensing agreement to optimize turf management.

GreenKeeper is a web-based application that includes the use of advanced data models to guide turfgrass management decisions. The app uses over 650 different agronomic algorithms to aid in the scheduling of product applications, turfgrass cultural practices and inventory operations.

“Simplot’s commitment to the turf industry and the science to move it forward has been a critical part of our collaboration,” said Dr. Bill Kreuser, GreenKeeper founder. “Working with them to get this in the hands of so many turf professionals will be incredible.”

“Simplot T&H is proud to team up with the GreenKeeper app and is excited to support this program in the professional turf markets. Intelligent data analysis is essential to lead a successful turf management team and it is our opinion that GreenKeeper is the best tool out there,” said Barry Mac Ban, Simplot Turf & Horticulture’s general manager.