Tractor Supply Company to carry Toro mowers, equipment

The deal helps expand Toro’s reach into the rural lifestyle retail market.

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September 10, 2019

BLOOMINGTON, Minn. – The Toro Company and Tractor Supply Company have announced a new long-term strategic partnership.

Under the terms of the partnership, Tractor Supply will be The Toro Company’s exclusive partner in the farm and ranch channel for select models of Toro zero-turn mowers, walk mowers and portable power equipment in stores nationwide and online beginning in spring of 2020. This partnership helps expand Toro’s reach into the rural lifestyle retail market and further strengthens Tractor Supply’s product offering with a leading outdoor power equipment brand.

“At Tractor Supply, we strive to be a key destination for our customers, providing them with the tools and products they need to care for their home, land, pets and animals. As part of this commitment, we are continually looking to expand our product assortment by partnering with great companies like The Toro Company whose products resonate with our customers,” said Greg Sandfort, Tractor Supply CEO. “We look forward to this product launch and being able to better serve our customers with the Toro brand that has a strong reputation for innovation, performance and productivity.”

“We are very excited to partner with Tractor Supply Company and for the opportunity to further extend our reach and strong brand to meet the lifestyle needs of rural homeowners,” said Rick Olson, chairman and CEO of The Toro Company. “In partnering with a leading retailer like Tractor Supply, with a strong history and focus on serving the farm and ranch customers, this relationship complements our existing channel strategy and footprint and helps us reach a customer segment that has long been important to us.”

The product line will be available in Tractor Supply stores and online beginning next spring.