Wacker Neuson promotes Miller to VP of sales and marketing

Wacker Neuson promotes Miller to VP of sales and marketing

The retiring Johannes Schulze Vohren will be the director of digitalization for the remainder of 2020.

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February 6, 2020

MENOMONEE FALLS, Wis. – After 26 years of service to the company, Wacker Neuson’s long-time executive vice president of sales and marketing, Johannes Schulze Vohren, will retire from the organization at the end of 2020.

As a result, Joe Miller has been effectively promoted to the role. Schulze Vohren will assume the position of director of digitalization for the remainder of his tenure with Wacker Neuson. He will focus on the implementation of special projects, as well as transition his previous responsibilities to Miller.


Johannes Schulze Vohren

Schulze Vohren began his career with Wacker Neuson in 1994 in an IT functional role and has held a variety of management positions within the organization. During the last 12 years, he was instrumental in developing a dedicated distribution network across the United States and Canada, while achieving significant sales growth and market share for the company’s extensive construction equipment line.

“The entire Wacker Neuson organization would like to thank Mr. Schulze Vohren for his commitment and leadership to the company,” said Gert Reichetseder, Wacker Neuson CEO and president, North America. “We are pleased that he will spearhead key digital initiatives throughout this year and we wish him a long, healthy and happy retirement.”

Named director of marketing for North America in 2017, Miller came to Wacker Neuson after 12 years with a US-based compact equipment manufacturer, where he held management positions in sales, marketing, product management, brand identity and customer satisfaction. Miller will now be responsible for the continued growth of Wacker Neuson’s distribution network and expansion of the company’s market share in the United States.

“I welcome Joe to the Wacker Neuson leadership team in the US,” Reichetseder said, “and I wish him success in his new role, as we focus our sights on the future.”