In keeping with the times, Chase Coates, owner of Outback Landscape, has made use of social media and keeps a facebook page as well as a twitter account. He admits that they can definitely be time consuming but he thinks that in this day-and-age it’s becoming a necessity.
“I wouldn’t say that we necessarily close sales because of social media alone but customers definitely look for us there,” Coates says. “I have never heard anyone say, ‘I found you on facebook and that’s why I’m hiring you.’ But what many clients do say is that they found our website and then went on facebook to look at all our photos. So having that presence there does make a difference.”
Coates offers three quick tips on utilizing social media:
1. Use it as a piece of the puzzle. “Social media is just another tool along with things like our website and direct mailing. One alone is not enough. I think you need all of them to really reach the customer. We have definitely had a lot of customers say ‘I saw your on facebook’ so we know they’re checking it.”
2. Try to keep up with it. “It’s definitely a lot of work to keep up with and we certainly fall behind but trying to update the page with new work is important. We try to use it as a ‘real-time’ opportunity to show projects we’re doing and I think that helps keep us current and fresh to the customer.”
3. Use it for Education. “This is one area that we’re moving more into. We’d like to start having more informative posts. In fact we’re going to start doing a video series that show actual video of what we do – such as the process of correcting drainage away from the house. When you’re selling something, it helps for the customer to actually be able to see what’s behind the price you’re giving them – to see the work that goes into a job.”