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Aquatrols acquires Farmura Environmental

Industry News, Fertilizer

Farmura supplies turf products to the European market.

| July 3, 2014

Aquatrols Corporation of America has announced that it has acquired Farmura Environmental, Ltd. Based in the United Kingdom, Farmura Environmental supplies the European market with a range of industry-leading turf products and has served as Aquatrols’ principal distributor in the UK since the companies first formed a partnership in 2007.

According to Aquatrols President Tracy Jarman, the acquisition of Farmura is the result of a natural evolution of the relationship between the two companies.
 
“Our close relationship with Farmura has been central to our impressive growth in the United Kingdom over the past seven years," Jarman said. "We are excited to officially bring the Farmura staff and product line into the Aquatrols family as we continue to change the way the world grows."
 
Nick Gadd, Aquatrols Director of Global Marketing, said, “The friendly acquisition of Farmura by Aquatrols strengthens both companies, and prepares us for strong growth within Europe and beyond. It will also allow for the development of Farmura’s existing and future product lines into new markets.”
 
Farmura are well known in Europe for their unique line of liquid organic fertilizers, particularly their market leading brand Porthcawl. Farmura products are also used on seven of the nine British Open venues in the UK, highlighting their performance and reputation.
 
All Farmura and Aquatrols staff will be retained following the acquisition. Jonathan Harmer, principal owner and Managing Director of Farmura, will continue to lead his staff in the United Kingdom. Harmer recognized the acquisition as an opportunity to expand on his father’s vision for the company.
 
“When my father took over the company in 1971, he envisioned a strong, ethical company supplying balanced management techniques and environmentally conscious solutions for the agricultural, horticultural and amenity industries," Harmer said. "This opportunity with Aquatrols is the natural development of our current partnership, and will allow us to expand into areas faster and more effectively than we could otherwise have done."

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