Deborah Silver explores landscape ideas and pulls customers in with her blog.
Deborah Silver’s blog, Dirt Simple, is home to more than 9,000 photographs she has shared in the last few years, and a near-daily blog that she’ll spend up to an hour writing. She takes her blogging seriously, and that’s because it feeds her creativity personally and professionally. Plus, her blog has acted as a welcome mat for passionate gardeners who enter Silver’s blog-world and take home ideas and inspiration.
“I have grown relationships with gardeners all over the country, and the blog has certainly driven some profit,” she adds, noting that it steers some readers to Detroit Garden Works, which has a robust online store.
Here are some ways that Silver uses her blog as a tool for outreach, inspiration and business development.
Pushing borders. Silver meets gardeners from all over the country and world through her blog. And many of those people grow an interest in her store. “The Internet has decreased the distance between people dramatically, and my blog has a big readership in other states,” she says. “People will write and leave comments about my posts, and I write them back … they’re telling me about their situations and I’m sharing mine. It’s a real exchange. It helps you to not be insulated in your little world.”
Sharing successes. Silver keeps archives of photographs from finished landscape design projects, and she has found her blog is a happy home for these shots. Plus, as she shares ideas with her readers, she gains inspiration from their successes in the landscape. “It’s great to be exposed to the ideas and projects of other people,” Silver says.
Fueling creativity. The blog is a venue where Silver can explore her thoughts on landscaping. “I really think through certain ideas – you have to think things through before you can write about them,” she says.
This is one of three stories that appeared in Lawn & Landscape's Business Builder e-newsletter. To continue reading about how Deborah Silver has grown here three businesses:
Designed to grow: Deborah Silver’s three companion businesses fill the niche for specialty landscape and garden services.
Sustainable success: Fiscal conservatism helped these Detroit companies thrive during the worst of the economic downturn.