Saturday, May 23, 2015

Home News Creating a new image

Creating a new image

Industry News

Enviroscapes rebranded to highlight the company’s commitment to the environment.

Lee Chilcote | March 31, 2011

 

When Todd Pugh, the founder and CEO of Todd’s Enviroscapes in Louisville, Ohio, began to notice that other lawn and landscape companies were imitating his brand, he took it as a compliment – and a sign that it was time for a change.

“We had a nice logo that featured a green tree with tan and green lettering – but then I noticed that many other companies’ logos started to look like ours,” Pugh says. 

Pugh had always paid attention to the company’s image. His trucks are clean and well-maintained and his employees are clean-shaven and wear uniforms. In order to take his marketing to the next level, he hired a consultant to rebrand the company.

The new Enviroscapes logo highlights the word “enviro” and has a green leaf shooting from the letter “i.” This brand tells the company’s story by highlighting its professionalism, expertise and commitment to the environment.

“We market ourselves as the leading landscape contractor in our market, but we also highlight our sustainability initiatives, which are very important,” says Pugh.

Some of Enviroscapes’ sustainability efforts include the use of hybrid vehicles, recycling, composting and routing trucks efficiently to reduce fuel emissions.

“My take on sustainability is that it’s often just a matter of common sense,” says Pugh. “Why would I dump yard waste into a landfill when I can recycle it and resell the product? This is sustainable – but it’s also the best thing to do economically.”

Enviroscapes’ new marketing efforts are also educating its clients about what they can do to protect the environment. “We want to be experts in sustainability for our clients, and let them know that doing simple things can make a big impact,” Pugh says.

 

This story is one of three that appeared in Lawn & Landscape’s Growing Green e-newsletter. To continue reading about Todd Pugh and Todd's Enviroscapes:

Leaner and greener: How Enviroscapes boosted profitability by shedding 70 percent of its clients.
Understanding your limitations: Todd Pugh uses consultants who strengths balance out his weaknesses.

Top news

Private equity firm acquires Signature Landscape Services

A former ValleyCrest executive stakes his claim in the northwest and looks to build a West Coast company.

A conversation with the Top 100

Leaders from the Top 100 discuss the biggest challenges facing their companies and how they’re solving them. Turns out, their solutions work for landscapers of any size.

In hindsight

We asked some Top 100 company leaders about decisions they’d want to do over, and some choices they made that they wouldn’t change.

Let results do the marketing

The best way to market your company is to do high-quality work.

Ornamental invaders

Exotic pests are on the rise. Make sure you're handling them properly.

x